Vision, Mission, Values

Our Vision

A prosperous and vibrant Coventry and Warwickshire, where every individual can achieve their fullest potential, leading to healthier and happier lives. 

Our Mission

We are committed to harnessing the power of sport and utilising Coventry City Football Club’s unique influence and appeal to develop and deliver high quality community programmes, forming strategic alliances that empower the people of Coventry and Warwickshire. By providing meaningful opportunities for improved health and wellbeing, enhanced social inclusion, reduced crime involvement, and expanded access to education and training, we will #MakeADifference in our city and county.

Our Values

  • Ambitious
  • Passionate
  • Honest
  • Innovative
  • Community Focused

Our Guiding Principles

  • Better Together – We are focused on building partnerships ensuring we tackle our communities’ challenges together.
  • Strong Foundations – We are dedicated to implementing sustainable solutions and interventions that can stand the test of time.
  • Facts Matter – We are driven by data and insight, valuing research.
  • Always Listening – We are collaborative and consultative with our key partners and community.
  • Change Makers – We are motivated by tangible, inarguable social impact.
  • Pro-Active People – We are agile and responsive to the changing and evolving needs of our community.
  • Future Focused – We are forward thinking, approaching challenges with innovative solutions