Premier League Fans Fund

The Premier League Fans Fund supports a range of fan-focused and fan-led projects, helping to foster a sense of belonging through meaningful engagement. This includes schemes for under-represented groups, to further develop an inclusive and welcoming matchday experience for everyone. This project strengthens the links between fans, their clubs, and their local communities, diversify the fan base by engaging historically underrepresented groups, and enhance the fan experience.

The fund responds to local need, which aims to improve the match day environment for fans/residents and support underrepresented fan groups. 

Delivery is themed around tackling inequalities to create community cohesion, covering areas including education and training, employability and physical health and wellbeing.

The aim of SBitC’s Premier League Fans Fund is improve the connection between CCFC, SBitC and the growing multi-cultural community. This will be done through the creation of a network of community activators and coaches from a range of diverse background and stronger engagement between local residents and the football club. 

The delivery of this project will be primarily in the Foleshill area, which is a diverse area of the city. The offer will include training and development opportunities, and delivery of pop-up/outreach activities including sport and non-sport.